Why Is It Called Curb Appeal?

You've probably heard the phrase "curb appeal"—but where did it come from, and why is it so important in real estate? The term refers to the attractiveness of a property’s exterior when viewed from the street or curb. It’s the first impression a home makes on a potential buyer, guest, or even a passerby.

In this blog, we'll dive into the meaning, origins, and growing impact of curb appeal in 2025, including tips to leverage it for selling, buying, or simply enhancing your home's beauty.

The Meaning Behind the Term "Curb Appeal"

The term “curb appeal” originated in the real estate industry during the late 20th century. It became popular as homebuyers increasingly relied on first impressions when touring homes. As buyers would initially see the home from the curb, agents and sellers began emphasizing the home's appearance from that vantage point.

According to the National Association of Home Builders, nearly 63% of potential buyers will drive by a home after viewing it online, making that first curbside glance incredibly powerful.

Why Curb Appeal Still Matters in 2025

Curb appeal isn't just a passing trend—it’s a fundamental part of home marketing. Here's why it matters today:

• Boosts perceived home value
  
  

• Increases buyer interest and showings
  
  

• Speeds up the sale process
  
  

• Enhances pride of ownership
  
  

Data from the Journal of Real Estate Finance and Economics shows that homes with excellent curb appeal can sell for up to 7% more.

Explore the benefits in our Chicago seller's guide to see how your home can stand out.

What Creates Strong Curb Appeal?

1. Landscaping and Greenery

A well-manicured lawn, vibrant flowers, and trimmed hedges create an inviting space. Native plants are gaining popularity for sustainability, endorsed by the U.S. Department of Agriculture.

2. Exterior Condition and Maintenance

Paint, siding, roofing, and gutters should be clean and in good repair. A tidy home exterior speaks volumes about overall upkeep.

3. Front Door and Entry Accents

Your front door is the focal point. Add a fresh coat of paint, stylish numbers, a new mailbox, or modern lighting to make a lasting impression.

4. Defined Curbing and Edging

Proper curbing enhances structure and visual interest in your landscape. Curious why it matters? Read more about the reasons for curbing.

Curb Appeal's Role in Buying and Selling

For sellers, great curb appeal can be the difference between a quick sale and prolonged market time. It sets the tone for what’s inside.

Get a free home value estimate or explore cash offer options for your property.

For buyers, curb appeal often reflects the care and maintenance of the entire home. Browse our Chicago featured listings for standout properties.

How the Concept Has Evolved

In 2025, curb appeal goes beyond lawn care. Trends now include:

• Smart lighting and doorbells
  
  

• Sustainable landscaping
  
  

• Statement walkways and patios
  
  

• Decorative edging and borders
  
  

Visit our Heart of Chicago Homes blog for updated curb appeal trends and ideas.

Buying a Home in Chicago? Get Free Expert Guidance!

Chicago real estate offers great opportunities! Whether you’re a first-time buyer or upgrading, we’ll guide you through the process and connect you with financing options.

Get a free consultation at HeartOfChicagoHomes.com or call/text (815) 765-4252. Have questions? Email us at info@heartofchicagohomes.com.