What Style House Sells Best? Top Trends Buyers Love in 2025
In real estate, style sells — and some homes attract buyers more quickly and command higher prices than others. But what exactly makes one house style sell better than another?
From timeless favorites to modern trends, we’ll break down the most popular house styles that sell fast, why they appeal to today’s buyers, and how you can use this insight to maximize your home’s value.
Whether you’re preparing to sell or buying an investment property, understanding what style house sells best is key to a successful transaction.
The Most Popular House Styles That Sell
1. Ranch-Style Homes
Ranch homes are consistently top sellers in the U.S. real estate market, especially in suburban areas. These single-story, open-layout homes offer accessibility, simplicity, and charm.
Why they sell:
Ideal for first-time buyers and retirees
Functional layouts with few stairs
Easy to maintain and update
According to Zillow research, ranch-style homes were the most searched architectural style in 34 states in 2023.
2. Craftsman Homes
Buyers love Craftsman-style homes for their curb appeal and character. These homes typically feature spacious front porches, gabled roofs, and detailed woodwork.
Why they sell:
Warm, homey aesthetic
Unique architectural features
Great balance of style and function
Craftsman homes are especially popular in cities with strong historical housing stock, like Chicago. Take a look at our featured listings to see examples of homes that blend history and modern appeal.
3. Modern Farmhouse
The modern farmhouse trend continues to thrive, with buyers drawn to its fusion of rustic and contemporary design elements. Think shiplap, barn doors, neutral tones, and open floor plans.
Why they sell:
Clean, cozy, and modern aesthetic
Versatile for families and singles alike
Popular on social media and home shows
As highlighted in the National Association of Home Builders (NAHB) housing preferences report, buyers ranked farmhouse and transitional styles among their top choices for new builds.
4. Colonial-Style Homes
A timeless American classic, Colonial homes remain popular due to their symmetrical design, spacious interiors, and strong resale value.
Why they sell:
Traditional appeal across generations
Good space-to-price ratio
Often found in desirable, established neighborhoods
For sellers, a well-maintained Colonial can be a strong performer on the market, especially when updated with modern finishes.
What Buyers Want in 2025
Beyond style, buyers in today’s market prioritize:
Open floor plans
Energy efficiency
Updated kitchens and bathrooms
Home office space
Outdoor living areas
The U.S. Department of Energy highlights that energy-efficient homes not only save on costs but also boost resale value, with many buyers willing to pay a premium for smart, sustainable features.
How to Maximize the Value of Your Home’s Style
No matter your home’s architectural style, strategic updates can help attract buyers and boost your sale price. Here’s how:
Highlight Unique Features
Whether it’s arched doorways in a Spanish-style home or original woodwork in a Victorian, showcase what makes your home unique.
Invest in Curb Appeal
First impressions matter. Fresh paint, landscaping, and a clean exterior can raise perceived value by thousands.
Know What Buyers Are Paying For
If you're thinking about selling, get a free home value report based on real-time local trends.
Regional Trends: What’s Selling in Chicago?
In the Chicago area, bungalows, two-flats, and brick Georgian homes continue to be popular, especially in family-friendly neighborhoods with good school districts. Modern updates to historic homes are a winning formula.
Considering selling your Chicago home? Explore our seller resources for tips and strategies tailored to your neighborhood.
Ready to Sell or Style Your Home for Success?
Understanding what style house sells best gives you a powerful edge in today’s market. Whether you own a Craftsman, Colonial, or Condo, the key is knowing how to present and price your home for maximum appeal.
Curious About Your Home’s Value? Get a Free Estimate!
Wondering what your home is worth in today’s market?
Check your home’s value for free or call/text (312) 361-8288. No pressure, no obligation.
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