What Are the Most Common Methods of Selling Property?
Selling a property is a major decision that involves strategic planning and understanding your options. With the real estate landscape constantly evolving, homeowners today have more choices than ever before. From traditional listings to cash offers and online platforms, this guide explores the most common methods of selling property — including their pros, cons, and current trends.
Whether you're looking to sell your Chicago home fast or maximize profits, knowing your options is the first step.
1. Listing with a Real Estate Agent
One of the most traditional and reliable methods of selling property is through a licensed real estate agent. Agents provide professional marketing, handle negotiations, and help you price your home competitively based on market data.
Pros:
Broad exposure through MLS and online listings
Professional marketing and staging
Negotiation expertise
Cons:
Commission fees (typically 5–6%)
May take longer to sell compared to cash offers
According to the National Association of Realtors (NAR), 86% of homes were sold using a real estate agent in 2023.
Curious what your home might be worth? Get a free estimate based on today’s market trends.
2. Selling for Cash
A rising trend in real estate is selling directly to cash buyers or investors. This method appeals to homeowners who need a quick and hassle-free sale — often in as little as 7 days.
Pros:
Fast closing time
No need for repairs or showings
Avoids financing delays
Cons:
Typically below market value
Less room for negotiation
If speed is your priority, get a fast cash offer and avoid the usual headaches of listing.
3. Selling via Online Platforms or iBuyers
Online real estate platforms and iBuyers (like Opendoor or Zillow Offers) are modern alternatives offering convenience and speed. Homeowners input property details, get instant offers, and close within days.
Pros:
Tech-driven simplicity
Competitive, upfront offers
No open houses
Cons:
Limited availability in some markets
Hidden fees may apply
A 2023 Zillow report showed that 40% of sellers considered iBuyer services, especially in metro areas with high demand.
4. For Sale by Owner (FSBO)
Selling your home without an agent can save you on commissions but demands more effort on marketing, negotiation, and legal paperwork.
Pros:
No agent fees
Full control over the process
Cons:
Limited market exposure
Prone to pricing and negotiation errors
Only about 7% of U.S. homes were sold by owners in 2023, according to Bankrate.
5. Auctions
Real estate auctions are often used for distressed or unique properties. Homes are sold to the highest bidder, typically “as-is.”
Pros:
Quick sale timeline
Competitive bidding may increase price
Cons:
Uncertain sale price
Often attracts investors or flippers
How to Choose the Right Selling Method
When deciding how to sell your property, consider these key factors:
Timeline: How fast do you need to sell?
Condition: Does your home need repairs?
Market Trends: Is it a buyer's or seller’s market?
Profit Goals: Are you maximizing value or prioritizing speed?
If you're unsure which path is right for you, schedule a free consultation to explore your options with local experts.
Tips to Maximize Your Sale Price
Declutter and stage your home
Invest in minor repairs
Price competitively based on recent comps
Market aggressively across online channels
Check out our featured listings to see how successful property marketing looks in action.
Ready to Sell Your Chicago Home? Get a Free Market Analysis!
Selling your home can be a smooth process with the right strategy. We provide a free home value report and connect sellers with qualified buyers.
Request your free market analysis at HeartOfChicagoHomes.com or call/text (312) 361-8288.
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