Apr 24, 2025

What is the biggest selling point of a house?

What Is the Biggest Selling Point of a House?

Uncover the #1 Feature That Sells Homes Fast in the Chicago Real Estate Market

In today’s competitive Chicago real estate market, homebuyers are more discerning than ever. They’re not just looking for four walls and a roof—they’re looking for a place to call home. But what truly seals the deal? What is the biggest selling point of a house? The answer: an updated kitchen—but it’s not the only factor.

Let’s explore why the kitchen holds the crown and which other features can skyrocket your home’s value and appeal.


Why the Kitchen Reigns Supreme

The kitchen is the heart of the home. According to the National Association of Home Builders (NAHB), 87% of buyers consider an updated kitchen a “must-have.” This space not only fuels everyday routines but also serves as the central hub for gatherings, conversations, and celebrations.

Homes with modern kitchens often sell faster and for higher prices, especially in markets like Chicago where buyer expectations continue to rise.

What Buyers Look For:

  • Stainless steel appliances

  • Quartz or granite countertops

  • Ample storage and soft-close cabinetry

  • Open layout with bar seating or islands

Even small upgrades—like a new backsplash or fresh cabinet paint—can make a big impact on buyers’ perceptions.


Other Top Selling Points That Wow Buyers

While the kitchen is king, several other features also drive value and influence purchasing decisions:

1. Curb Appeal

A great first impression is essential. According to Better Homes & Gardens, homes with attractive landscaping and fresh exterior paint can boost perceived value by up to 12%.

2. Move-In Ready Condition

Buyers love turn-key homes. Updated plumbing, fresh paint, modern flooring, and energy-efficient windows can sway decisions.

3. Energy Efficiency

Eco-conscious buyers appreciate Energy Star appliances, programmable thermostats, and quality insulation. According to Energy.gov, energy-efficient homes reduce utility bills and have growing buyer demand.

4. Bathrooms and Storage

A spa-like primary bathroom and ample storage (think walk-in closets and built-ins) consistently rank among top priorities.


Selling in Chicago? Leverage These Insights

When preparing your home for sale in Chicago, knowing what attracts buyers helps you make smart, profitable upgrades. Our team at Heart of Chicago Homes has helped countless sellers highlight the best features of their homes—and get results.

For even more tips, check out our real estate blog for staging, selling, and buying insights.



Curious About Your Home’s Value? Get a Free Estimate!

Wondering what your home is worth? Get a free, no-obligation home value estimate based on the latest market trends.
Check your home’s value for free at HeartOfChicagoHomes.com or call/text (312) 361-8288.


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