What color has the best curb appeal?

 

What Color Has Best Curb Appeal? (2025 Guide) 

When it comes to selling a home or simply turning heads in the neighborhood, curb appeal is everything—and color plays a starring role. The right color can make a home look newer, brighter, and more valuable. In this 2025 guide, we explore the best colors for curb appeal and how they can impact your property’s first impression.

Why Exterior Color Matters

According to a 2023 Zillow paint color analysis, homes painted in certain hues can sell for thousands more than similar homes with different colors. Color sets the mood, complements landscaping, and signals a home that's well-maintained.

It also influences online appeal. Since 97% of homebuyers search online first, great exterior photos matter—and color is key.

Top Trending Colors That Boost Curb Appeal

1. Greige (Gray + Beige)

This warm, neutral hybrid continues to dominate in 2025. Greige blends modern style with classic warmth, making it a top choice for a wide variety of homes.

2. Navy Blue

Rich and timeless, navy blue offers contrast without being too bold. Paired with white trim or wood accents, it gives your home a nautical or colonial flair.

3. Warm Whites and Creams

Not all whites are created equal. Off-white and creamy tones create a soft, welcoming feel and allow landscaping and decor to shine.

4. Earthy Greens

Sage and olive green tones connect your home with nature and provide a soothing vibe. These shades are ideal for homes with lots of greenery or wooded surroundings.

5. Charcoal or Soft Black

Darker exteriors are growing in popularity. A deep charcoal or soft black can make a bold, modern statement while remaining elegant and resale-friendly.

What About the Front Door?

According to the National Association of Realtors, front doors painted black or navy can increase a home’s sale price by over $6,000. Bold front door colors like red, teal, or yellow also make an impact when the rest of the home is more neutral.

Choosing the Right Color for Your Home

When deciding what color has the best curb appeal, consider:

• Architecture – Traditional homes look great with neutrals, while modern homes can handle bolder tones.
  
  

• Neighborhood Norms – Stand out without clashing.
  
  

• Roof and Trim Colors – Your paint should coordinate, not compete.
  
  

• Sunlight Exposure – Bright sun can wash out some colors or make others appear too intense.
  
  

The U.S. Department of Housing and Urban Development also emphasizes paint safety. Choose low-VOC or eco-friendly paints to protect your family and environment.

Small Color Changes, Big Impact

Looking for low-cost curb appeal boosts? Try these:

• Paint the front door a vibrant, inviting color
  
  

• Refresh shutters and trim for contrast
  
  

• Add colorful planters or furniture to the porch
  
  

These simple updates can make a major difference without repainting your entire house.

Increase Value With Color and Strategy

Color isn’t the only thing that helps sell homes fast. When you’re ready to list, it’s smart to know your property’s value. Check your home’s worth or get a cash offer to explore your selling options.

Or, browse through featured listings in Chicago to see what color trends are catching buyers’ attention right now.

Ready to Sell Your Chicago Home? Get a Free Market Analysis!

Selling your home can be a smooth process with the right strategy. We provide a free home value report and connect sellers with qualified buyers.

Request your free market analysis at HeartOfChicagoHomes.com or call/text (312) 361-8288.