What Are the Worst Months for Sales? Timing Tips for Smart Home Sellers
When it comes to real estate, timing is everything. While spring and early summer tend to dominate in terms of fast, high-dollar home sales, some months historically underperform — both in speed and price. So, what are the worst months for sales, and how can you navigate around them?
In this guide, we’ll explore the slowest-selling months, share real estate market data, and give you actionable tips to make the most of seasonal sales slumps.
What Months Are the Worst for Home Sales?
January: The Cold Start
Statistically, January is the worst month for home sales in many parts of the U.S. Cold weather, post-holiday fatigue, and financial recovery from holiday spending keep most buyers on the sidelines.
According to ATTOM Data Solutions, January has the lowest seller premium, meaning homes sell closer to (or even below) their asking price.
February: Slow but Improving
While slightly better than January, February is still slow. Snow, limited daylight, and fewer active buyers make it tough to show homes at their best. Listings tend to stay on the market longer.
Want to avoid waiting months for an offer? Get a cash offer and skip the listing delays altogether.
Worst Months for Sales: Quick Overview
According to the National Association of Realtors (NAR), home sales drop by up to 25% in the winter months compared to peak season.
Chicago Real Estate: Local Timing Matters
In Chicago, winter can be especially harsh, making January and February tough months to sell. Snow and freezing temps affect everything from curb appeal to open house turnout.
If you’re thinking about listing during this time, consider scheduling a home-selling consultation to develop a strategy tailored to the season.
Looking for inspiration? Browse featured listings to see how sellers are standing out even in slower months.
How to Sell Smart During the Slow Season
Even if you have to sell during a less-than-ideal month, these tips can give you a competitive edge:
Price Competitively
Work with your agent to position your home attractively in the market. Use a free home value estimate to start.
Boost Online Presentation
Invest in pro photography and video tours. With more buyers browsing online during cold months, your visuals matter more than ever.
Make It Cozy
Highlight warmth, lighting, and comfort in your staging. Think: plush throws, soft lighting, and warm tones.
When Should You Not Wait to Sell?
You may not always have the luxury to wait for spring. Here’s when listing in the off-season might still make sense:
You're relocating for work
You’ve already bought your next home
You're selling an estate property
You want to attract serious, less competitive buyers
If you’re in this position, you might benefit from our alternative selling options designed to move your home faster with less hassle.
Ready to Sell Your Chicago Home? Get a Free Market Analysis!
Selling your home can be a smooth process with the right strategy — even in a slow season. We provide a free home value report and connect sellers with qualified buyers.
Request your free market analysis at HeartOfChicagoHomes.com or call/text (312) 361-8288.
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