What Are the Biggest Selling Points in a House?
When it comes to selling your home, first impressions matter—but so do features that go beyond curb appeal. Whether you're planning to list soon or want to boost long-term value, understanding the biggest selling points in a house can help you attract more buyers and secure top-dollar offers.
In today’s competitive real estate market, especially in vibrant areas like Chicago, buyers are looking for homes that deliver style, function, and future value. Let’s break down what truly makes a home irresistible to modern buyers.
Why Understanding Selling Points Matters
Knowing your home's strengths is essential for effective marketing, staging, and pricing. By highlighting the right features, you can:
Sell faster
Justify a higher asking price
Stand out in a crowded market
If you’re unsure how your home stacks up, start by getting a free market analysis to understand your home’s value in today’s market.
Top Selling Points That Attract Buyers
1. Modern Kitchens
According to the National Association of Realtors (NAR), kitchens remain the #1 most important space to buyers. Upgrades like:
Quartz countertops
Stainless steel appliances
Ample cabinetry and pantry space
can significantly increase buyer interest.
Tip: Even small updates like new hardware or lighting can create a high-end feel without the full remodel.
2. Updated Bathrooms
Bathrooms are a close second. Buyers prefer homes with clean, modern finishes and spa-like features such as:
Double vanities
Walk-in showers
Smart lighting or mirrors
According to Remodeling Magazine's Cost vs. Value Report, minor bathroom remodels can yield up to 60-70% ROI.
3. Open Floor Plans
Homes with open layouts feel larger and more inviting—two factors that help listings stand out in Chicago’s real estate market. Buyers love seamless flow between living, dining, and kitchen areas, especially for entertaining or family life.
4. Energy Efficiency
As energy costs rise, features like energy-efficient windows, insulation, and smart thermostats are gaining traction. The U.S. Department of Energy confirms these upgrades not only reduce bills but add resale appeal.
5. Storage Solutions
From walk-in closets to organized garages, buyers place a high value on storage. Homes with built-in shelves or ample closet space tend to sell faster.
Read more on how storage affects home value.
6. Outdoor Living Spaces
In the post-pandemic market, outdoor space has become a major selling point. Think patios, decks, fenced yards, or even a small balcony.
If you’re preparing your home for sale, explore featured listings with standout amenities on the Heart of Chicago Homes buyer page for inspiration.
7. Good Location and Walkability
“Location, location, location” is still a golden rule. Proximity to schools, parks, public transit, and restaurants remains a top priority for many buyers. Sites like Walk Score show how neighborhood walkability can directly influence value.
Highlight What Makes Your Home Unique
Sometimes it’s not just the obvious features that win buyers over—it’s the little things:
Bonus rooms (home office, gym, flex space)
Natural light
Smart home technology
Fresh paint and curb appeal
If you're not sure what to highlight or improve, schedule a free home-selling consultation for expert guidance tailored to your property.
Understanding the biggest selling points in a house helps you market smarter and sell faster. Whether you’re prepping to list or considering upgrades, focusing on buyer-demanded features is key to increasing value and appeal.
Ready to Sell Smart?
Ready to Sell Your Chicago Home? Get a Free Market Analysis!
Selling your home can be a smooth process with the right strategy. We provide a free home value report and connect sellers with qualified buyers.
Request your free market analysis or call/text (312) 361-8288.
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